JeonJu, Korea and Penang, Malaysia, September 25, 2024 - From September 25 (Wednesday) to September 29 (Sunday), Mariheen Group (CEO Kim In-Deok) will host Elizabeth Image Branding (EIB), a leading ASEAN company, led by CEO Dr Elizabeth Hor, to discuss the global expansion of Holistic Image and K-Beauty and industry-academia cooperation. The two companies will officially sign a Memorandum of Understanding (MOU) in Jeonju, JeonBuk State, to strengthen their strategic partnership for the global expansion of Holistic Image and K-Beauty.
As the first step of this cooperation, on September 25, EIB’s CEO Dr Elizabeth Hor will deliver a special lecture at HanSung University’s Beauty Design Management Department. This lecture will be based on EIB’s global holistic image branding program, focusing on personal branding and image mastery, offering students innovative branding methodologies. The session will be led by Professor Lee Jeong-Min, a pioneer in image branding and author of the textbook "Personal Image Branding". Kim In-Deok, CEO of Mariheen Group, emphasized the importance of the collaboration, stating, “Through this lecture, we aim to advance beauty industry education in Korea and ASEAN, while nurturing talents who can compete in the global market.”
On September 26, Mariheen Group and EIB will hold the official MOU signing ceremony. The MOU is centered on a joint project titled “Business Exploration and Cultural Exchange”, aiming to spread Holistic Image and K-Beauty worldwide by creating industrial and cultural synergies between the two countries.
Kim In-Deok, CEO of Mariheen Group, is expected to remark, “This MOU will mark a significant turning point for the global expansion of Holistic Image and K-Beauty. I look forward to working with EIB to explore new international markets and maximize customer satisfaction.”
In response, EIB CEO Dr Elizabeth Hor will comment, “This partnership is an important opportunity to further solidify Holistic Image and K-Beauty’s position in the ASEAN market. Together with Mariheen Group, we will create new value.”
On September 27, EIB CEO Dr Elizabeth Hor and Mariheen Group CEO Kim In-Deok will visit KiJeon University to meet Professor Kim Mo-Kyoung, Head of the R4U Health Management Department, to discuss industry-academia collaboration. Professor Kim, recognized for his outstanding achievements in the LINC 3.0 Industry-University Cooperation Program, will provide valuable insights on the global growth and cooperation of the beauty industry.
Kim In-Deok, CEO of Mariheen Group, is expected to say, “It was an honor to discuss ways to strengthen industry-academia collaboration through Professor Kim’s expertise. We will continue to contribute to the development of the beauty industry both in Korea and internationally.”
EIB CEO Dr Elizabeth Hor will add, “This visit marks an important moment to expand opportunities for collaboration between Korea and the global beauty industry. I look forward to future joint projects.”
Finally, on September 28 and 29, participants will explore the Jeolla Gamyeong Road and Hanok Village, experiencing traditional Korean cultural activities such as wearing traditional Hanbok, making Kimchi, and experiencing K-Wedding makeup, hair, and dresses. These activities will serve as a platform for networking with relevant organizations and stakeholders, further solidifying the purpose of the visit by exploring the global industrialization of Holistic Image and K-Beauty, particularly in the wedding industry.
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EIB (Elizabeth Image Branding) Company Overview
Founded in 2014 in Malaysia, EIB (Elizabeth Image Branding) operates under the motto, "Self-clarity is the key to success." Today, Dr Elizabeth Hor, a graduate of C.I.M. (Chartered Institute of Marketing) UK, works as an image branding coach in Hollywood, USA, helping world-famous figures transform their styles and guiding them to become true leaders in various business domains. EIB collaborates with global companies such as Intel, KPMG, Lenovo, Prudential, and Caltex, as well as banks, consulting firms, universities, and government organizations. Through the operation of EIB International Academy, the company has established itself as a leader in the personal branding market for VIPs, including influential figures in the global and local public sectors.
Key Services:
Personal Branding | Lifestyle Solution | Building Cultural and Internal Mind-set
Corporate Branding | Corporate Solution | Enhancing Customer Value-Oriented Expertise
